Live Webinar

Artificial intelligence is no longer a future consideration for MSPs because it is already reshaping how leading providers run their businesses, protect their clients, and create new revenue streams. Separating real business value from hype requires a clear-eyed, practitioner-driven perspective.

Join WatchGuard’s Marc Laliberte and a panel of top MSP leaders for a real-world look at how AI is being used today. Panelists will explore where AI delivers measurable impact across core internal operations like service delivery and ticketing, within security operations such as threat triage and alert fatigue reduction, and through new client-facing AI service offerings that create high-value managed solutions.

Attendees will leave with:

• A practical framework for evaluating where AI fits in overall business strategy
• A guide on how to prioritize internal and external use cases
• A proven strategy to package and sell AI services to clients
• A phased deployment plan that fits resource constraints

Live Webinar

Nearly half of SMB and midmarket organizations view their MSP as a strategic advisor; the rest see a vendor, and 58% expect to switch providers within three years. Top reasons: rising costs without value (39%) and limited proactive security guidance (29%). 

Advisor conversations need evidence. WatchGuard CloudDR helps MSPs uncover shadow IT and AI, SaaS misconfigurations and risky sharing, plus identity threats like missing MFA, dormant accounts, and compromised logins. 

Mick McCarter shows how partners turn these findings into proactive risk conversations, demonstrate value at every review, and build renewal-ready trust. Hear from a WatchGuard partner on their first scan, client presentation, and outcome. 

You'll learn how to: 

• Start evidence-based risk conversations with an agentless scan
• Translate cloud findings into business risk
• Use posture scores and CIS, NIST, and SOC 2 reporting instead of ticket counts
• Build quarterly reviews around measurable risk reduction
• Turn cloud assessments into recurring services without added headcount
• See an MSP's process from scan to attached service